Just read that 72% of people who buy a Dyson stick vacuum buy another Dyson within 5 years

I saw that stat in a report from a market research firm called Kantar. It's wild to me because those things are so expensive, but I guess once you're in the ecosystem you just stay. Does that kind of loyalty actually make sense, or are we all just hooked on the brand name?

3 comments

3 Comments

gavinw451mo ago

Honestly, that's the vacuum version of Stockholm syndrome. You spend like 700 bucks on a fancy broom, and then your brain forces you to double down so you don't feel like a total idiot. Ngl, I'm waiting for the report on how many of those people also own the overpriced hair dryer.

jade_singh1mo agoTop Commenter

Tell me about it, I did the same thing with a stupidly expensive blender.

sagew501mo ago

Isn't this just how all premium brands work now? They sell you on a feeling of quality that makes cheaper options feel broken. Once you pay that much, you're stuck defending the choice forever.