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Hot take: My trusty DeWalt drill cost me 40 minutes this morning because I refused to grab the Makita off the truck
I was building a quick set of shelves for a neighbor in Phoenix, and my DeWalt just would NOT drive a 3 inch screw into a stud. I spent 40 minutes fighting it, swapping bits, cleaning the chuck, even yelling at it a little. Finally I walked out to the truck and grabbed my buddy's old Makita that I always make fun of. Screw went in like butter on the first try. Why do we stick with a brand even when it's clearly letting us down? Has anyone else wasted that much time just to avoid admitting another brand works better?
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grant_foster791mo ago
...and that's exactly the question nobody wants to answer. How much of our brand loyalty is just stubbornness dressed up as "I know what works"? I mean, you literally walked past a tool that would've saved you 39 minutes, but your pride or your habit kept you wrestling with the DeWalt. So what happens next time you have a choice between the two, do you grab the one that let you down or the one that actually worked?
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simon7171mo ago
...and then you've got the whole sunk cost thing running in the back of your head too. Like, I've already spent money on this brand, I've got the batteries, I've convinced myself it's the best, so I'm gonna keep using it until it proves me wrong beyond any doubt. But the real question nobody wants to sit with is this: what would it actually cost you to switch? Not in dollars, but in pride. Because that's the real barrier, isn't it? You're not worried about the tool failing, you're worried about admitting you were wrong about the tool. So next time that DeWalt jams up, are you gonna be 40 minutes smarter or are you gonna grab the Makita and pretend it's just a fluke?
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