Walked into a bakery in Portland and saw they charge $12 for a loaf of sourdough

I was visiting Portland last month and stopped into this hip little bakery. The place was packed and the bread looked amazing, but I nearly choked when I saw the price. $12 for a single loaf of sourdough that was smaller than what I bake at home for maybe $2. I asked the guy behind the counter why and he said it's the "local organic heritage flour and 36 hour fermentation." I get that quality costs, but has anyone else seen prices getting this wild or is it just me?

2 comments

2 Comments

karen_perry3814d ago

Is everything just getting fancier and more expensive for no real reason these days?

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felixfisher14d ago

Take the "artisan" label and run with it. I saw a place charging $14 for a "heritage grain" baguette that was basically a breadstick with pretensions. They pre-slice it for you, too, like that's worth the extra $5. It's not just bread, either. I've seen $9 lattes and $18 sandwiches at these spots. People line up. The kicker is half the time the bread is dry by the next day. My $2 loaf from the grocery store lasts a week.

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