I finally dumped guest posts for digital PR after a 3 month test

I ran guest posting for my client's site for 3 months, got 14 links, and traffic barely moved. Then I tried one digital PR campaign targeting local news in Austin and picked up 8 links in 2 weeks with way more referral traffic. Anyone else find guest posts are just filler compared to real outreach?

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the_jana14h ago

Guest posts are just filler" is kinda funny to me because I spent like two years cranking out posts on random blogs with zero readers and felt so proud of my little spreadsheet. Turns out a link from a site nobody visits does about as much as a billboard in the woods. Local news is a whole different game though, because real people actually open those sites every morning, so when your client gets a mention it goes straight to their eyeballs. The catch is local reporters get pitched constantly, so you have to bring them something that reads like actual news instead of a sales pitch in a trench coat. I still do a few guest posts when the site is a real one in the niche, but yeah, treating them like the main plan was me lying to myself for a long time.

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