Heard a podcast guest say "content is cheap, context is expensive" and it clicked for me

I was listening to that SEO podcast last week and this guy from a marketing agency said that line. He was talking about how anyone can write a blog post but getting the right people to link to it takes actual strategy. I realized I was spending all my time cranking out articles nobody cared about instead of building relationships with sites that matter. Has anyone else found that focusing on fewer but better connections gets more backlinks than blasting out guest posts?

3 comments

3 Comments

jadew6316d ago

...and there was a study that came out a while back that said like 90% of web pages get zero organic traffic. So yeah, cranking out content nobody sees is basically shouting into the void. I remember hearing that Google's algorithms got way better at telling apart something written just for clicks versus something that actually has links and authority behind it. That whole "build it and they will come" idea for blog posts is pretty dead now.

skyler4316d ago

Friend of mine runs a small landscaping blog and spent months writing posts nobody clicked. He finally stopped, reached out to just three local home improvement sites, and got a solid link from one of them that actually brought traffic. @jadew63 is right about building connections being way more valuable than just writing more stuff nobody sees.

sarah53116d ago

Yeah, 8 months of me posting weekly on my tiny diy repairs blog got me maybe 15 views total. I finally DM'd a local hardware store owner on Instagram about a post I wrote on fixing a common fence issue, he shared it to his story, and overnight I had like 200 new visitors. That one tiny connection did more than all those months of writing ever did. It's wild how much just talking to real people works better than hoping the internet gods notice you.